If you run a website small or large, do you know how many users visit your website? How many pages they view each time they visit or how long they spend visiting? Do you know where they’re finding your website? How about what cities they live in? If you don’t know these answers, you should start using Google Analytics.
Analytics is a free tool from Google that reveals mountains of informtion about your website’s visitors. You can answer all the questions above and more in just a few minutes, and if you spend more time, you can learn almost anything about your web traffic. Any web designer should be able to get you started in a matter of minutes with a simple setup on Google Analytics.
If you want to get really fancy, you can setup goals to track when users perform certain actions on your website. You can then track these goals over time or compare different sources and how they perform versus each other. If your website offers online products, you can track sales, revenue, and other eCommerce data in the same way.
The bottom line, if you have questions about your website’s success and your online advertising impact, Google Analytics is the tool to find the answer. Once you get started, you’ll quickly realize everything you could want to know is at your fingertips. Best of all, it’s 100% free.